Many seats are going unfilled at Olympic events, while some spectators are angry at being left outside.
London (CNN) -- British soldiers will be asked to act as temporary placeholders in premium seating at Olympic events, as organizers attempt to avoid the spectacle of empty seats at venues.
The solution of filling venues with soldiers -- initially brought in to provide security at the Olympics following issues with a contractor -- as well as local school teachers and students, was mooted after accredited seating allocated to officials, athletes, sponsors and media went unused for stretches of the first weekend of competition.
Organizers promised to take urgent action the issue in response to embarrassing images of empty seats at swimming, gymnastics, tennis, volleyball and dressage events.
Fans had expressed anger that the seats were going unused when members of the public had missed out.
Sebastian Coe, chairman of the London Games organizing committee insisted the venues were "stuffed to the gunnels" with fans, and suggested empty seats were to be expected in the early stages of the competition "as people are figuring out how and where they're going to spend their time."
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"Let's not run away with ourselves here," he told reporters. "This is a moveable situation, it will resolve itself quite quickly."
He said it was not unusual for members of official delegations to have heavy commitments.
"My day yesterday is a good example -- I went to about four venues and only stayed for about an hour in each one."
Organizers had begun filling the unoccupied seats with teachers and students already in the Olympic Park, and with soldiers between engagements.
"If they want to sit there and watch, they can," he said. "It's not mobilizing the army to solve this."
Organizers are also implementing a Wimbledon-style scheme to recycle tickets, whereby fans leaving a venue pass on their tickets so others can use them.
Colin Moynihan, chairman of the British Olympic Association, said full venues were important for the athletes, and suggested implementing a "30-minute rule" whereby seats would be forfeited if left vacant. "I just want to see absolutely every seat filled," he said.
"We owe it to the British sporting public to give them an opportunity to attend one of the most historic sporting events of their lives."
But Coe said he believed the organizer's response was more proportionate.
The empty seats provoked a range of responses from dismay to anger on social media. Twitter user @stevegtennis posted a picture of a block of empty seats at Wimbledon with the message: "Sorry to report there are loads of empty seats at the #Olympics tennis. Outrage. Please RT (re-tweet) in protest."
Another user, @marksregard, complained: "All those empty seats...and I know folks that tried for months to get tickets and were unsuccessful."
Reports that Olympic sponsors were to blame for the empty seats prompted a number of official sponsors, including GE, Visa, P&G and Coca Cola to issue statements that they were using their allocations responsibly.
Coe said the sponsors were not to blame. "Sponsors are turning up," he said.
Earlier, British culture secretary Jeremy Hunt told the BBC the empty seats were "very disappointing" and promised organizers were "going to do everything we can to make sure we fill up these stadia."
"If they're not going to turn up, we want those tickets to be available for members of the public, because that creates the best atmosphere," he said.
"I was at the Beijing Games, in 2008... and one of the lessons that we took away from that, is that full stadia create the best atmosphere. It's best for the athletes, it's more fun for the spectators, it's been an absolute priority."

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